Earth Day is the most important day of the year when it comes to the health of the environment because it inspires people to take action and live sustainably. In fact, according to EarthDay.org, more than 1 billion people participated in Earth Day in 2012 and with the rise in environmental awareness, it's safe to say that number has risen! As leaders in the community, businesses and organizations can have a huge impact by making green choices and getting involved in Earth Day. Did you know that participating in Earth Day can be a clever marketing tool for your business? Find out how! By generating Earth Day awareness, your business can show that you care about the environment and send a positive message to the public. Being a part of that conversation will not only make a difference, but it can help your brand get noticed. When people care about an issue they want to share it, and your business can be a part of that green message. With the rise in global warming and climate change, the Earth needs our help to repair the damage we've caused with carbon emissions, deforestation and more. By participating in Earth Day, you'll feel good knowing that your business is making a positive impact on people and the planet! Go GREEN & get your business involved this Earth Day with these 5 ideas: 1) Have a Green Commute to Work Week Found citylab.com By organizing a green commute within your workplace, you’ll get employees involved in Earth Day and start a conversation about green living. Encourage your staff to car pool, take the bus or even bike to work for just one week and many of them just might make it a permanent change! Not only will this reduced emissions and help the planet, but it will also create a sense of community as the staff comes together. You can also encourage them to take pics and share it on social media to spread the word even further. 2) Host or Sponsor An Earth Day Event Earth Day 2013: Broadcom’s Events Go Global: broadcom. Whether you organize an Earth Day marathon with the money going towards a local garden or you get involved by sponsoring an exciting event, Earth Day events are a great way for your business to connect with people. This positive action will get the community talking about your green initiative and get more people involved in making green choices. 3) Start a Tree Planting Initiative Found on Pinterest via openlands.org Not only will this create fresh oxygen into the air, help conserve energy and provide homes for birds and other wildlife, but planting trees in your neighbourhood will also send a message that your business cares about the health of the environment. If you do decide to do this, make sure the trees are well suited to your area and be sure to gather lots of volunteers to really make a positive impact! 4) Share Seed Paper Giveaways Found on botanicalpaperworks.com Nothing says Earth Day like spreading seeds that grow plants to benefit local ecosystems and important species like butterflies and bees! Seed paper is a made from post-consumer waste that is embedded with NON-GMO seeds so recipients can plant the paper and watch it GROW. With a variety of products to choose from including add-your-logo Earth Day giveaways, matchbooks, seed paper shapes and more, these eco-friendly promotional products will show off your businesses commitment to the environment in a fun, engaging and celebratory way. 5) Have A Company-wide Community Clean-Up Day Found on Pinterest via sfrecpark.org The best way to make a change for the earth is by taking action in your own community so organizing a clean-up will help make your neighbourhood as green as can be. If you want to make it an even bigger movement within the community, you can invite more than just your employees and colleagues and use it as a way to meet more people in your neighbourhood! Not only will this help you show even MORE people about your socially responsible business, but you might even make a potential customer, too! No matter how you choose to get involved this Earth Day, we encourage you to participate in some kind of green initiative on or before April 22nd. It will not only benefit your business, but it will go a long way towards helping the environment and making this planet a GREENER and CLEANER place to live in! Looking for more Earth Day Ideas? Take a look at these posts! \tPlant For The Planet: Earth Day Promotional Products Idea Book \tCorporate Sustainability & How To Make It Part of Your Brand \tWhat Is Earth Day? Our Seed Paper Promotions Catalog is here and it's better than ever! Download, view and share to grow good things this year. Not only is it filled with tons of creative and eco-friendly promotional products, but it also features our Conservation Promotions made to help send a message about protecting and conserving important species and resources.