Objectives: \tCreate an\u00a0environmentally friendly, spring wine bottle promotion. \tIncrease sales and brand awareness. Strategy and Execution: Authentic Wine & Spirits Merchants\u00a0is a national fine wine & spirits importing, distributing and marketing agency in Canada. For this promotion, their target market was\u00a0wine drinkers across British Columbia and Alberta.\u00a0With eco-friendly\u00a0objectives in mind, SMF Distributors connected them with a green\u00a0solution\u00a0using seed paper from Botanical PaperWorks. The wine bottle promotion\u00a0was designed to attach to the bottle necks as a point of sale promotion at the retail store level. As with any point of sale promotion, one of the main\u00a0purposes was\u00a0to\u00a0draw customer attention and\u00a0pique\u00a0their interest in the product.\u00a0In this case, a line of Cono Sur wines was promoted using a variety of seed paper tags\u00a0embedded with basil, parsley or dill seeds.\u00a0The tags were custom designed to feature a bicycle to tie into the vineyard and winery\u00a0branding. Adding the\u00a0bonus\u00a0gift of herbs. By choosing a variety of herbs for their custom seed paper wine tags,\u00a0Authentic Wine & Spirits Merchants was able to offer a bonus gift to buyers. Not only was each and every tag environmentally friendly, but they'll actually grow herbs when planted! With food and wine being a natural match, the offering of herbs was an excellent way to spice up the wine bottle promotion. Results: The seed paper tags will help\u00a0the wine stand out\u00a0amongst the other wines in the stores by drawing attention to the bottle. With the intriguing\u00a0fact that you can\u00a0plant the paper and grow herbs,\u00a0the promotion can increase customer engagement and\u00a0brand recognition while also staying true to the\u00a0eco-friendly objectives To see how other\u00a0businesses used seed paper, take a look at these\u00a0Case Studies: Our Seed Paper Promotions Catalogs are filled with all kinds of creative ideas that GROW! Download, view and share to grow good things this year.