Objectives: \tCreate an environmentally friendly, spring wine bottle promotion. \tIncrease sales and brand awareness. Strategy and Execution: Authentic Wine & Spirits Merchants is a national fine wine & spirits importing, distributing and marketing agency in Canada. For this promotion, their target market was wine drinkers across British Columbia and Alberta. With eco-friendly objectives in mind, SMF Distributors connected them with a green solution using seed paper from Botanical PaperWorks. The wine bottle promotion was designed to attach to the bottle necks as a point of sale promotion at the retail store level. As with any point of sale promotion, one of the main purposes was to draw customer attention and pique their interest in the product. In this case, a line of Cono Sur wines was promoted using a variety of seed paper tags embedded with basil, parsley or dill seeds. The tags were custom designed to feature a bicycle to tie into the vineyard and winery branding. Adding the bonus gift of herbs. By choosing a variety of herbs for their custom seed paper wine tags, Authentic Wine & Spirits Merchants was able to offer a bonus gift to buyers. Not only was each and every tag environmentally friendly, but they'll actually grow herbs when planted! With food and wine being a natural match, the offering of herbs was an excellent way to spice up the wine bottle promotion. Results: The seed paper tags will help the wine stand out amongst the other wines in the stores by drawing attention to the bottle. With the intriguing fact that you can plant the paper and grow herbs, the promotion can increase customer engagement and brand recognition while also staying true to the eco-friendly objectives To see how other businesses used seed paper, take a look at these Case Studies: Our Seed Paper Promotions Catalogs are filled with all kinds of creative ideas that GROW! Download, view and share to grow good things this year.