Objectives Communicate sustainable values and eliminate wasteGive meaningful, aesthetically pleasing gifts to customers that tell a story in a physical, not digital, wayMake customers feel good about their purchase Strategy and Execution Cheekbone Beauty is an Indigenous-owned and operated, Canadian-based company producing cruelty-free, high-quality beauty products. The company is on a mission toward being sustainable, creating a space where Indigenous youth feel represented, and giving back to youth in need through philanthropy. SUSTAIN, its most recent product line of lipsticks launched in 2020, features sustainably-sourced ingredients and biodegradable packaging. The company created seed paper thank-you card inserts that go with every purchase order. By showing gratitude to customers through this plantable gift, Cheekbone beauty hopes to evoke a feeling of community. The seed paper thank-you cards are made from 100% recycled paper waste, which the brand hopes will speak to the eco-consciousness of their customers. Plantable paper symbolizes Cheekbone Beauty's aim to plant seeds of goodness, love, compassion, and integrity. “It was effortless. Super simple, easy. Botanical PaperWorks has a great design team, they put the project together in a super easy turnaround time.” - Jennifer Harper Learn more about how you can incorporate eco-friendly seed paper into your next corporate promotion by subscribing to our newsletter and downloading our full Seed Paper Promotions Catalog.