Chilli's restaurant's plantable seed bombs promotional product

{case study} Chili’s Seed Bombs

While planning their annual General Managers Conference, the team at Chili’s was looking for a unique way to show gratitude to their General Manager’s support teams back home during the conference. Since it was the company’s 40th anniversary, their theme was “This is 40: Celebrate Legacy. Experience Destiny.” 


  • A gift that would live on after the conference
  • To help make the world a better place
  • Symbolize the company’s growth and prosperity
  • A way to show appreciation for the General Manager’s support systems

Strategy and Execution:

To meet their objectives, Chili’s chose Plantable Seed Bombs in a muslin bag from Botanical PaperWorks as their special gift. They customized the packages to include two seed bombs (one bright red and one emerald green) and screen-printing both sides in bright red.

For distribution, they gave the General Managers the opportunity to choose one friend or family member that has made an impact on them so they could send them a token of appreciation. They collected the names and addresses of the 1,800 people and mailed out the seed bombs before the conference so they would arrive while the General Managers were away.


“We hope that we have made our General Managers and their loved ones feel special. Our support systems are important and they deserve a small token of gratitude.” – Chili’s

All the seed bombs were successfully delivered and Chili’s was thrilled with the finished product.

Wildflowers grown from Seed Paper by Botanical PaperWorks/Seed Paper Promotions

Plantable Seed Bombs are one of the most unique promotional products on the market. Not only are they completely eco-friendly, but they’re also customizable! You’ll get the choice between NON-GMO wildflower, herb or vegetable seed bombs and they come in your choice of muslin bags or biodegradable corn plastic cello packs. Completely sustainable, recipients can choose to plant them in a pot or garden or if they want to beautify an urban landscape in their community by participating in the Guerrilla Gardening movement! Great for sending a green message in a creative way, Plantable Seed Bombs are sure to be noticed.

Plantable business cards, bookmarks and more eco-friendly pieces to help your business grow.

Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our full Seed Paper Promotions Catalog.


Leave a Reply

Similar posts you might like