{case study} Full Circle Research Co.

With more than 100 years of collaborative expertise, Full Circle Research Co. combines online research tools with over-the-phone human validation to offer an incredibly accurate data collection service for their clients.. When planning out their latest spring promotion, they wanted a unique yet effective way to reach their clients. Seed paper proved to be the perfect option and they created this spring promotion that grows flowers.

Objectives:

• To find a unique way to reach their clients
• A product that could grow into something more
• A fun and effective marketing tool

Strategy and Execution:

Full Circle Research is on a mission to provide their clients with human-validated, extremely usable data. In evaluating which promotional tool to use to reach out to their clients, the team chose a seed paper panel card from Botanical PaperWorks. After designing the messaging and artwork for their card, the team sent the files to us and we produced the card. They mailed the piece in a clear envelope, so the piece stood out amongst the bills and junk mail.

Results:

The promotions were noticed right away is proving to be a success. The response was immediate with calls and emails from prospective and existing clients excited to plant their seed paper and watch it bloom. All in all, Full Circle Research declared their seed paper panel card outreach to be one of their best ones yet and Botanical PaperWorks was thrilled to help them achieve these results.

“Client response was immediate. Many thanks for expediting our order and getting every detail right!” – Adam Weinstein, co-CEO of Full Circle Research Co

Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our full Seed Paper Promotions Catalog.