Objectives: \tGenerate leads and\u00a0catch the eyes of marketing managers. \tOpen lines of communication with contacts. \tSend something that wouldn't be thrown away. Strategy and Execution: As a business that specializes in advertising, design, and marketing, Monitor Creative wanted to send a promotion that wouldn't be thrown away after, as much\u00a0of the\u00a0branded marketing material they have received in the past was. In keeping with their goals to always be\u00a0innovative, they decided to create a direct mail piece that featured a seed paper bee shape from Botanical PaperWorks. The bee was attached to a colorful\u00a0card\u00a0with a creative\u00a0tagline that read,\u00a0"We think you're the bee's knees and want to help your business grow." We\u2019re always trying to think of innovative, quirky campaigns to catch the eyes of Marketing Managers. In our industry simply sending an email isn\u2019t enough!\u00a0- Monitor Creative\u00a0 They targeted approximately 100 marketing contacts at businesses that were handpicked to generate leads. These companies ranged from zoos to restaurants and construction companies to get a wide range of clientele.\u00a0 Results: After a few weeks, the team would be able to follow up with personal emails or phone calls as well as send targeted social media posts. Because the piece was made of plantable seed paper, they could\u00a0discuss with them how their seeds were\u00a0growing to start a conversation and book face-to-face meetings with as many contacts as possible to discuss their marketing needs. A successful way to meet their objectives and generate leads! To see how other\u00a0businesses used seed paper, take a look at these\u00a0Case Studies: Our Seed Paper Promotions Catalog is filled with all kinds of creative ideas that GROW! Download, view and share to grow good things this year.