{case study} Parallele Promo

As a promotional products supplier, Parallele Promo wanted to set themselves apart and give their customers something different to say thank you during the holiday season.

Objectives:

• Give customers a holiday gift to thank them for their business
• Stand out and get noticed with something different

Strategy and Execution:

Seed paper was the perfect choice to show creativity and promote a message of growth. As something they could easily add to their business holiday cards, seed paper ornaments by Botanical PaperWorks would give a gift as well as showcase the type of creative promotions they could offer clients.

I love showing customers the seed paper because it is a unique product in an industry that is overwhelmed with generic, boring stuff. – Chris Rubin, Parallele Promo

Parallele Promo chose a custom Double-Sided Modern Evergreen Seed Paper Ornament so they could design their own artwork as well as include both French and English. As animal lovers, they decorated the tree ornament with tiny red and green paw prints because they donate each year to the local SPCA which was mentioned in the holiday cards.

Results:

While the main result Parallele Promo was hoping to achieve was simply a smile as their customers opened the cards and saw the ornaments, several orders were placed for seed paper promotions with them in 2016. They also received a lot of feedback from customers who liked the idea.

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Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter and download our full Seed Paper Promotions Catalog.