In January of 2016, Botanical PaperWorks released an exciting new\u00a0native species\u00a0seed papers\u00a0option to encourage spreading native wildflowers all across North America. As part of their mission to help businesses spread wildflowers to\u00a0build habits for important species like bees, they shared an educational SAVE THE BEES infographic\u00a0and encouraged others to share the message. With a mutual passion and understanding of the importance of bees, the experts at\u00a0Beeproject Apiaries\u00a0decided that sharing\u00a0the content on\u00a0seed paper would be an amazing way to connect with the community on Earth Day.\u00a0The two\u00a0brands then teamed up to create\u00a0an educational and\u00a0interactive promotional product to\u00a0inform and\u00a0educate people about bees. Take a closer look at the objective, strategy & results: \u00a0Objectives: \tTo inform and educate the public about declining bee populations for Earth Day. \tTo share a memorable promotional piece that recipients could use to grow wildflowers for honeybees in their own gardens. \tTo generate exposure about the Beeproject's mission of honeybee sustainability. \tTo send an eco-friendly message for Earth Day while doing good in the community. Strategy and Execution: To take part in\u00a0Earth Day,\u00a0Beeproject Apiaries\u00a0wanted to connect with the general public to inform and educate them about the sustainable bee practices and how important honeybees are. With a variety of activities happening for Earth Day, The Forks Market (a local landmark) was the perfect spot to share a message in the community. To help them spread the information in a fun way, they\u00a0chose to hand out 300 educational SAVE THE BEES promotional pieces designed by Botanical PaperWorks. Printed on eco-friendly seed paper, the recipients could actually plant the paper to\u00a0grow wildflowers that help create natural habitats for honeybees.\u00a0The piece would not only inform them, but also gave them the ability to take action right away which would\u00a0help make the message more memorable. Results: When recipients found out that the piece was printed on wildflower seed paper, they became even more interested in the message. This was beneficial because it helped the team engage them in further discussions about their mission and overall projects. After learning that habitat loss, chemical use and diseases are creating a decline in bee populations, they were excited to take action by planting their own seed paper after the event. In addition, the organization noted that the information on our infographic was excellent, and that the print quality was very high.\u00a0They\u00a0consider the event a success and hope that people will share what they learned to help spread awareness about the cause. Learn more about the Beeproject Apiaries. Want to know how YOU can help Save The Bees? Take a look at our\u00a0infogaphic\u00a0to learn about declining bee populations, why you should care and how you can help. To see how other\u00a0businesses used seed paper, take a look at these\u00a0Case Studies. Our 2017 Seed Paper Promotions Catalog is here and it\u2019s better than ever! Download, view and share to grow good things this year.