Silver winner for Best in Green at the 2016 PPPC Image Awards! Objectives: \tTo raise funds for the Canadian Breast Cancer Foundation \tSupport the 15th annual Growing Women\u2019s Health campaign Strategy and Execution: Shopper\u2019s Drug Mart is a long-time corporate citizen and champion of women\u2019s health. Their support of the Canadian Breast Cancer Foundation reaches from coast to coast. As part of the massive 15th annual Growing Women\u2019s Health campaign (formerly known as Tree of Life), Shopper\u2019s Drug Mart sold two styles of cards with plantable seed shapes attached at Beauty Galas to tie into the growing theme of the campaign. The target audience was Shopper\u2019s Drug Mart customers and Canadian Breast Cancer Foundation supporters in BC and Ontario. Shopper\u2019s Drug Mart reached out to these individuals through in-store promotions at their 794 stores, via social media to sell event tickets and e-communications sent to their subscriber base. Two different styles of Seed Cards were chosen because they were unique, eco-friendly and they could be planted. The plantable piece on the awareness ribbon cards grew multicolored wildflowers and the carrot cards grew edible and delicious carrots. The cards with seeded shapes were highly effective in communicating and emphasizing the campaign theme of \u201cgrowing\u201d, a word that even appears in the campaign name - Growing Women\u2019s Health. Additionally, the plantable carrot Seed Cards were chosen because they allowed CBCF to tie in the "eat well" messaging that goes hand-in-hand with cancer prevention. Results According to Shopper\u2019s Drug Mart campaign personnel, the Seed Cards were very popular and contributed to a successful fundraising campaign. In total, 34,000 Seed Cards were sold across 167 stores in BC and 627 stores in Ontario. A large amount of money was raised for the Canadian Breast Cancer Foundation, making this one of Shopper\u2019s Drug Mart\u2019s most successful annual events to date. Furthermore, in choosing an eco-friendly\/green promotional product, the Seed Cards were successful in supporting the Corporate Social Responsibility mandate of Loblaws, Shopper\u2019s Drug Mart\u2019s parent company, \u201cto reduce ecological footprint and minimize the environmental impact\u201d. Want to get started on YOUR summer promotions? We would love to work with you to create an eco-friendly product that benefits your business and the planet! Take a look at our Seed Paper Promotions Catalog for TONS of fantastic ideas, including our Native Seeds option. Download, view and share! Learn more about how you can incorporate this special, eco-friendly paper into your next corporate promotion by subscribing to our newsletter\u00a0and downloading our full Seed Paper Promotions Catalog.