Corporate Sustainability & How To Make It Part of Your Brand

Corporate Sustainability is an innovative business approach that works to create long-term value by incorporating green values into its operations, both internally and externally. It’s about positive changes for the environment, that start from within and extend to your customers and clients. When you make socially responsible choices part of your bottom line and build these values into your brand, your consumers will notice and the world will be better for it. As a leader in the industry, your choices and actions can have a positive ripple effect when the people around you see how your green business is operating.

Corporate sustainability benefits the planet AND your business!

In addition, since more and more people are making eco-friendly changes, they expect businesses to do that same. According to this study by Nielsen, 52% of respondents in a survey say their purchase decisions are partly dependent on the packaging and they’ll check the labeling before buying to ensure the brand is committed to positive environmental impact. To make matters even more serious, the movement is even translating to the workforce. As stated in this article by Sustainable Brands, MonsterTRAK reported that 92% of students and entry-level hires seek an environmentally friendly company to work for!

Ready to make the change? Here are 3 ways to make corporate sustainability part of your brand.

1) Walk The Talk:

When it comes to making corporate sustainability a part of your brand, the change must begin from the core of the company. Small alternatives can add up to positive changes for the health of the environment so it’s best to get your entire team on board with the green alternatives.

Here are some ideas:

• Work with eco-friendly suppliers as much as possible
• Organize recycling programs within your company.
• Reduce paper trails by sending documents electronically.
• Carry eco-friendly products (if applicable) so consumers can also make eco-friendly choices.
• Build partnerships with other eco-friendly companies and organizations.

Looking for more ideas? Take a look at this post for Green Business Tips.

2) Get Involved:

Community out-reach shows that your business cares about the environment. When people see that you’re consistently making positive actions within your region, they’ll remember you as a company that’s committed to green change that benefits everyone, not just your business.

Here are some ideas:

• Participate in Earth Day activities within your community.
• Organize community clean-ups. Spring is on its way and it’s a fantastic time to arrange something to make the community as beautiful and clean as possible.
• Attend eco conferences and seminars to learn more about corporate sustainability practices
• Grow wildflowers specific to your region to benefit the natural eco-systems for birds, butterflies and bees in the community.
• Make educating the public about environmental issues a priority.

3) Share Your Values:

Making green changes within the company is great, but the best way to make corporate sustainability a part of your brand is to share these values and promote yourself as green leader within your industry. By sharing these values with customers, clients and colleagues, you’ll set yourself apart from the competition while building trust and integrity.

Here are some ideas:

• Choose eco-friendly promotions and marketing materials such as seed paper promotional products from Botanical PaperWorks that leaves no waste behind.
• Share your green message and passion for corporate sustainability on social media.
• Add your eco-commitment to your website.

How can seed paper promotional products make a difference?

Whether you choose creative seed paper bookmarks or plantable business cards that always make a fantastic first impression, recipients will always remember the socially and environmentally responsible business that went the extra mile with their promotional products. Created with eco-friendly materials, these products can be planted in a pot or garden or recipients can grow good things like wildflowers, herbs or veggies while leaving absolutely no waste behind.

To see how other businesses used seed paper, take a look at these Case Studies:

• Monitor Creative – Seed Paper Bee Shapes
• Authentic Wine & Spirits Merchants – Wine Bottle Promotion
• Jillian Wright Skincare – Eco-friendly Seed Paper Product Packaging

Interested in learning how you can incorporate seed paper into your next corporate promotion? Subscribe to our bi-weekly newsletter, download our full Seed Paper Promotions Catalog or contact us, we’d love to help.