Get the most from your promotional products In today's highly digital age, you have the opportunity to reap the rewards of social media marketing. With a combined total of almost 2 billion active users on Facebook, Twitter, Instagram and Pinterest, it's simply a matter of going where the people are. While a big part of the appeal is having the opportunity to reach a large audience, social media has the power to help businesses in a tremendous way. According to Forbes, social media can benefit companies by creating brand recognition, improving brand loyalty, increasing website traffic, decreasing marketing costs and can even give a boost in sales. By using social media as part of your promotional product campaign, you can expand your audience and prolong your brand exposure, which means more leads and more sales. But how do you do this? Where do you begin? Other than adding some icons, how do you encourage people to actually engage? Interactive products encourage action and engagement When companies invest time and money into promotional products, it's important to make sure that they get people talking and engaged. By distributing interactive promotional products that allow the recipients to participate in some sort of action, you can connect with your audience in a way that is more memorable. Seed paper promotional products from Botanical PaperWorks deliver more than a green message, they actually give the recipient the opportunity to interact with your brand on a level few products can. By planting the paper, the recipient is doing something positive for the environment and creating something beautiful. Since seed paper promotional products grow wildflowers, herbs or veggies, people will also be more likely to share their experiences on social media because it is something interesting and unusual. By connecting with them on a deeper level, you can broaden your audience and increase engagement. In order to get people to take part in your campaign, you have to plant the seed. Solid planning is key. STEP 1) Choose a target audience to distribute to: Selecting a target audience is a key factor for any promotional product but it becomes even more important when you're taking your campaign onto social media. While the audience will depend on your business type, being strategic about whose hands you are putting your campaign in is vital. For example, if the majority of your promotions are going to an older crowd, they might not be as willing to actually post pictures because they are less likely to be connected to social channels. Although, Facebook is increasingly capturing an older demographic so you might just want to tailor your message a bit to focus more on Facebook or ask them to email photos so your social media manager can post them. Furthermore, by being strategic about placing your campaign in the hands of your key demographic, you will increase the odds that other people in the demographic seeing it because users typically attract similar followers. STEP 2) Create a hashtag: Hashtags are like the seed, plant it in the hands of the right people with the right product and you can watch your message grow to reach more people. They are a strategic marketing tool that helps make a promotional campaign trend while creating legitimacy and extending reach. By giving your audience a unique hashtag you will by building a stream of images that helps to create a sense of community. This is important for brands because according to this article by Moz, it has been known to increase customer loyalty and buying behaviour, higher levels of brand advocacy and more. STEP 3) Add social icons with a call to action to your plantable promotion artwork: If you want your target to post to a variety of social media outlets, you have to ask them. Adding social media icons with your hashtag, user name and a call to action is key. Try something snappy and short to make the idea stick such as PLANT & POST, with a direct call to action like, Plant your seed paper, snap a pic and tag us on social media so we can see more seeds grow! NOTE: Each social media channel is different so it’s important to include all channels in your campaign. Not everyone is on Facebook, Twitter, Instagram or Pinterest, so giving recipients the option to post on their favourite (or several) will help extend your reach and increase participation. If you want it to GROW, you have to water it. The key to a successful social media campaign is consistent engagement. By following these three simple steps, you’ll be able to not only get people excited about the campaign, but you’ll gain a ton of participants, too! Offer a prize or incentive: Giveaways are one of the best ways to create buzz on social media because everybody loves to WIN. To get the most from this strategy, let recipients know that they will be entered to win something by posting a picture of their promotion growing and tagging your brand. This will help motivate recipients to participate in a fun and exciting way. Get your staff involved: A great way to get people excited is to have some photos in the hashtag stream before they get there. To do this, encourage your employees to plant some paper and to post their pictures a few weeks or days before the campaign begins. When your target audience notices that other people are sharing photos of their seed paper growing, they’ll feel excited and motivated to include their photos in the stream as well. Remind them & engage participants: Life can get busy so in order to make sure your social campaign doesn’t lose steam and interest, be sure to repost your campaign details on social media and always comment and like the posts you are tagged in. Something as simple as a “thank you for posting” can go a long way to creating brand loyalty and trust. Created with biodegradable materials, seed paper is embedded with NON-GMO seeds that grow wildflowers, herbs, or vegetables when planted in a pot or garden. Learn more about how you can incorporate this special eco-friendly paper into your next corporate promotion by subscribing to our newsletter, and download our full Seed Paper Promotions Catalog.