{case study} Branded Handmade Soaps at PPAI Women’s Leadership Conference

Objectives

• Promote Botanical PaperWorks’ mission at PPAI Women’s Leadership Conference
• Show support for women in leadership in the promotional products industry
• Connect with attendees by giving unique, eco-friendly gifts that leave no waste behind

Strategy and Execution

As a certified Women’s Business Enterprise and company founded by a mother-daughter duo, Botanical PaperWorks jumped on the opportunity to sponsor PPAI Women’s Leadership Conference and send a team member join the event in person. Connecting with and uplifting other women in business is one of Botanical PaperWorks’ values and having a physical giveaway at the event would show support in a personal way.

Botanical PaperWorks gave away half-thick custom-branded handmade soaps packaged in muslin bags. A small pamphlet insert within the soap bag included a QR code to the Botanical PaperWorks website and information about the benefits of the handmade soap.

Attendees were greeted with the soaps at the entrance of the event, and the soaps were placed on the center of tables for dinner, panel discussions, and networking. Each attendee received one of four different artisanal blends: (1) Lavender Patchouli, (2) Grapefruit, Lemon and Rosemary, (3) Lemongrass, Eucalyptus and Cedarwood, (4) Unscented Oatmeal.

Results

Women in the promotional products industry from across North America attended the event and raved about the soaps. Some said they loved the scent of the soaps so much that they kept them in their bags for the entire 3-day event. Roni Wright, Chair of PPAI Women’s Leadership Conference, loved the soap so much that she decided to order some as branded promotional gifts for her employees.

“I got the Lavender Patchouli soap and it smells amazing!”

– Madisen Hipelius, Liberty Creative Solutions

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