{case study} Kebaonish Turtle Island Seed Paper Initiative

Objectives

Kebaonish is a woman-led coffee and tea company that highlights the spirit of sharing in Indigenous cultures and communities worldwide. To foster deeper connections with its customers, the team sought a tangible way to reinforce its mission and reflect its core values of sustainability, respect for nature, and community building.

Strategy & Execution

To achieve the objectives, Kebaonish selected Botanical PaperWorks’ seed paper cards featuring a Turtle Island design. The plantable seed paper allowed customers to cultivate a personal connection to Turtle Island while fostering a shared responsibility for the environment.

They targeted Kebaonish customers who value Indigenous culture, sustainability, and premium coffee and tea. The seed paper not only embodied Kebaonish’s environmental and cultural values but also offered an interactive experience. The QR code on the card directed customers to Kebaonish’s online store for further engagement.

Results/Outcomes

The “Turtle Island” Seed Paper initiative is poised to raise cultural and ecological awareness. Sales were made directly through Kebaonish’s online store, supported by potential partnerships with retailers and cafes to extend reach. Social media and digital platforms also played a vital role in promoting the seed paper campaign, amplifying its sustainability and community engagement message.

The promotion underscores Kebaonish’s dedication to sustainability and community building, and early feedback indicates a strong alignment with customer values. As a testament to the success of the collaboration, the client praised Botanical PaperWorks for their ability to create a product that beautifully encapsulates their vision:

“Working with Botanical Paperworks has been an enriching experience. Their expertise in producing sustainable, eco-friendly seed paper allowed us to create a promotion beautifully aligned with our values. The ‘Turtle Island’ seed paper initiative enabled our customers to plant seeds, reconnect with the land, and symbolically unite with one another, reflecting our deep commitment to environmental sustainability and Indigenous traditional ecological knowledge and teachings.”

Through this initiative, Kebaonish hopes to inspire further engagement with both the environment and Indigenous traditions, ultimately cultivating a sense of community rooted in shared ecological responsibility.