Why Giving Back is Good for Business

Beyond the fact that giving feels good, showing that your business values more than profit margins should be a top priority. Consumers and employees want to support businesses that will also give support back to people, the environment, and their communities. This full-circle effect is how we grow together and make the world a better, more sustainable place.

Did you know:

• “Three-quarters (78%) of Americans would tell others to buy products from Purpose-driven companies and nearly as many (73%) would share information or stories about that company” (source: prnewswire.com)
• 91% of consumers are very or somewhat likely to switch brands to one that is associated with a good cause. (source: carboncheckout.com)

Further, corporate social responsibility can lead consumers to believe that the products of companies engaged in socially responsible activities are better performing. We attribute this to a ‘benevolent halo effect’ where positive attitudes toward a company translate into positive beliefs about the company’s products (source: Journal of Consumer Research 2010 academic.oup.com).

Giving back is good for business because it will help:

• build a positive reputation
• humanize your brand
• retain talent
• show leadership
• have an impact on the world

That’s why many businesses are opting to give donations in place of physical promotional gifts

If you’re on board with the idea of giving the gift of giving back and want to make a donation to a charity or good cause as your next corporate gift, then be sure to check out these NEW plantable donation cards!

The pre-designed seed cards are ready to be customized with your logo and message about the donation you are making. Recipients will admire your choice to do some good with a donation and appreciate the waste-free way you’ve shared the details, since the paper can be planted in soil to grow wildflowers.

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Learn more about how you can incorporate this special eco-friendly paper into your next corporate branding by subscribing to our newsletter and downloading Seed Paper Promotions Catalogs.