{case study} Cheekbone Beauty Seed Paper Thank You Cards

Objectives

• Communicate sustainable values and eliminate waste
• Give meaningful, aesthetically pleasing gifts to customers that tell a story in a physical, not digital, way
• Make customers feel good about their purchase 

Strategy and Execution

Cheekbone Beauty is an Indigenous-owned and operated, Canadian-based company producing cruelty-free, high-quality beauty products. The company is on a mission toward being sustainable, creating a space where Indigenous youth feel represented, and giving back to youth in need through philanthropy. SUSTAIN, its most recent product line of lipsticks launched in 2020, features sustainably-sourced ingredients and biodegradable packaging. 

The company created seed paper thank-you card inserts that go with every purchase order. By showing gratitude to customers through this plantable gift, Cheekbone beauty hopes to evoke a feeling of community. The seed paper thank-you cards are made from 100% recycled paper waste, which the brand hopes will speak to the eco-consciousness of their customers. Plantable paper symbolizes Cheekbone Beauty’s aim to plant seeds of goodness, love, compassion, and integrity.

“It was effortless. Super simple, easy. Botanical PaperWorks has a great design team, they put the project together in a super easy turnaround time.” – Jennifer Harper

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