With the rise in environmental awareness happening in all over the world, a substantial amount of people are actively choosing to go green in all areas of their lives. In fact, according to this article, 60% of people interviewed in a survey from Good. Must. Grow. stated that purchasing products from socially responsible companies was important to them. Since we're all embracing the notion that protecting the environment is up to all of us, it only makes sense that businesses produce eco-friendly branding materials to follow with this new and important green trend. How does this affect the promotional product industry? Promotional products have always been a valuable tool for a variety of businesses. However, as the world becomes more eco-conscious, the promotional product industry will undoubtedly be affected. Clients will be looking for ways to promote their brand without contributing to the vast amount of waste that's being generated each year by corporations. Promotional products are often distributed in large quantities, so choosing the right materials can make a huge impact. Commonly used products like apparel and textiles, writing instruments and drinkware are often made from cheap, mass produced materials which can be harmful to the environment or impossible to recycle. Businesses can help the environment AND create excellent brand recognition by choosing eco-friendly promotional products. When it comes to operating a business, promotional products are simply a key to success. In fact, according to a study done by Ascicentral, 65% of Canadians and 60% of Americans will do business with a company that gives them a promotional product. Excellent for creating brand awareness, promotional products have the ability to share a powerful message about who you are so when you choose sustainable products, you'll let your client and customer base know that your company is committed to being eco-friendly and socially responsible. Seed paper is eco-friendly, memorable & fun! Since consumers enjoy giveaways that are interactive, engaging and useful, choosing eco-friendly promotional products like seed paper will create even MORE brand recognition since they can be planted to grow wildflowers, herbs or vegetables. Created with 100% post-consumer materials, these innovative products are embedded with NON-GMO seeds that blossom when planted in pot or garden. As the biodegradable paper composts away, recipients will be left with a fragrant garden that'll always reminds them of the eco-conscious company that shared such a clever product. With a variety of products to choose from including Seed Paper Business Cards, Seed Paper Calendars or Seed Paper Bookmarks, these products are great for branding because you can include your name, logo, website URL or even a marketing message! No matter what kind of seed paper promotional product you choose, you can be sure that recipients will remember your eco-conscious company and creativity. Interested in learning how you can incorporate seed paper into your next corporate promotion? Subscribe to our bi-weekly newsletter, download our full Seed Paper Promotions Catalog or contact us, we’d love to help.